WHAT YOU CAN DO ABOUT UNCONSCIOUS STEREOTYPES AND PREJUDICES



Conscious attitudes and beliefs can change.

The negative stereotypes associated with many immigrant groups, for example, have largely disappeared over time. For African-Americans, civil rights laws forced integration and nondiscrimination, which, in turn, helped to change public opinion.

But psychologists have no ready roadmap for undoing such overt and especially hidden stereotypes and prejudices.